About XTZ Group AB (Torup, Sweden)

Music is a source of enjoyment, inspiration, energy and pleasure

For almost 30 years, my team and I design premium speakers for those to whom great sound means a lot. Since I was 13, I have devoted my entire life to music and its reproduction. Directly after my electronics studies I started to work in this field and pursued my passion for Hi-fi. In 2004 I founded XTZ Sound in Balance. With XTZ, it is my goal to deliver the world’s most powerful, detailed and emotional sound reproduction. Over time, XTZ has built up a global network of excellent engineers, technicians and producers who all share that philosophy. It is this passion for music and years of experience of our team that allows XTZ to offer high-end sound with the best possible price/performance ratio. Nowadays, the product portfolio of XTZ contains stereo- and home theater speakers, subwoofers, amplifiers, measuring systems and headphones. As one of the most competitive speaker companies we are therefore still the first choice for hi-fi and home theater enthusiasts all over the world. XTZ is a reflection of my personality, who I am and what I stand for. Life is short and we should enjoy it!

Best Regards
Olle Eliasson, CEO

XTZ Team

XTZ Team

Direct Sales Strategy

Direct Sales Strategy

Listen to XTZ

Listen to XTZ

Contact us

Contact us



XTZ Team

Olle Eliasson, CEO

Jens Hörmann, Int. Sales Director

Berthold, Int. Marketing Director

Hampus Morberg, R&D Manager

Sören Karlsson, COO

Maria Jacobsson, Accounting Manager



Direct Sales Strategy



XTZ choses the direct sales as strategy out of a deep believe of its advantages for you. Due to the missing middlemen, you as a customer can safe a significant amount of money since XTZ is directly passing the reduced costs along to you! Thus you earn the margin of the middlemen and therefore buy a product with unrivalled price/performance ratio. Another advantage is the high convenience that you experience thanks to the direct sales strategy. It enables you to just order the products of your wish in the most comfortable way: from the couch at home. Due to the fast delivery, you can very soon start to experience the world of XTZ Sound in the best way, the direct way.



Our Direct Sales Concept


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Normal Sales Concept


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Buy & Try - 30 days’ full refund policy


Buy & Try basically means we offer a more favorable return - refund policy when you buy our products. You buy the products as usual, but you get a 30 days return policy in case you are not satisfied. You only pay for the shipping. Buy & Try is there for us to prove the quality of our products, and offers you the optimum way for you to be satisfied with your purchase. Read more >




Listen to XTZ

As part of the direct sales concept of XTZ, it is possible to experience our loudspeakers either in the XTZ-Showroom in Torup (Sweden) or at the site of one of our various partners in Europe. At these places you can look, feel and of course listen to our great variety of speakers. Our skilled personal and representatives is available for any questions and will support you in buildung up incomparible hi-fi systems. Don't hesitate to contact us if you are searching for the possibility to listen to XTZ speakers. 



Contact Us


XTZ Group AB
Gamla Nissastigen 17
31441 Torup / Sweden
Phone: +46(0)345-20049
Mail: info@xtzsound.eu


Make a good choice - choose XTZ!